Our experienced staff will advise you on size, style and specification. Our main aim is to ensure that you will always get the correct model to suit your needs.



We guarantee the lowest possible price on all types of bikes. Find any identical bike cheaper than us and we'll beat that price by £5. This price guarantee is against bikes sold in other shops, supplied fully assembled, and does not apply where bikes are being sold by mail order. (Remember, if you get a bike from a mail order site, it will require assembly and adjustment). Our price promise only applies to time of sale, not retrospectively. If you see the same model cheaper, ask in-store and, subject to conditions of sale (as detailed above), we will beat the price by £5. If you have any other questions about our price promise, please contact us via email or social media.



With over 60,000 bikes available for all ages, you’ll be sure to find the bike that’s perfect for you.



We have our own workshop with trained technicians to service and repair your bike. This ensures that your bike will be looked after throughout its life.



We are the UK's largest independent bike retailer. Established in 1968, we are still owned today by the original founder. Our top priority is ensuring that you have total confidence in us and that we will always be here to help you.



Our lifetime guarantee covers all of our main bike frames. We also offer a 12-month guarantee on all components (all sizes). This guarantee is with us, so there is no hassle of having to send it back to the manufacturer.



Our business is a privately held corporation with no debt and no venture capital interests. We have been consistently profitable and stable. Our main goal is to provide our customers with the best bikes, accessories and customer service available.

The owners of Cycle King have been in the bicycle business for 50 years and have had an online presence for over 10 years. This business is a family tradition and we love it!