Why Buy From Cycle King?

Since 1968, Cycle King has remained proudly family-owned — founded by, and still run by, the same owner today. Nearly six decades later, we’ve grown into the UK’s largest independent bike retailer, yet our original values haven’t changed. Cycling isn’t just our business; it’s our family tradition.

With over 60,000 bikes in stock and a range carefully selected for every age, ability and budget, we’re confident we have the perfect bike for you. Whether you shop online or visit one of our 20 local stores, you’ll always receive friendly, expert service from people who genuinely care about getting you on the right bike.

We work hard to keep prices as low as possible across every category — from children’s bikes to electric and specialist models — without ever compromising on quality. Every bike includes a comprehensive guarantee, plus a lifetime frame guarantee exclusive through us, so you’ll never need to deal directly with manufacturers.

Our promise is simple: exceptional value, trusted quality, and support whenever you need us.

Welcome to Cycle King — your local family bike shop, wherever you are.